EA Sports has released one of the best free EVOs of the year so far in Ultimate Team, with the EA FC 26 Keep Good Kompany Evolution allowing fans to upgrade their centre-backs and transform them into ...

Electronic Arts has been directing staff to rely on artificial intelligence for daily tasks, according to detailed reports from current and former employees. The company is in the middle of a $55 ...

Electronic Arts (EA) management has been urging employees over the past year to use a AI for a wide range of tasks that include coding, concept art, and more. This is according to current EA staff ...

Cam Jones is helping amplify pioneers in sports as a game designer at EA Games. The EA SPORTS Madden NFL Black History Month program was established in 2021 to honor the legacy and excellence of ...

A Business Insider report has found that staff at publishing giant Electronic Arts are struggling to carry out demands from management that they utilise AI for “just about everything.” The outlet ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

AI tools in game development continue to prove both widespread and divisive. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The report states ...

Electronic Arts is stepping into a new world of game development as it unveiled its latest partnership with Stability AI, the company behind Stable Diffusion. The company revealed that this new ...

EA Announces Partnership With Stability Diffusion's Creator EA Announces Partnership With Company Behind Stable Diffusion To Make Games Using AI With EA on the verge of being bought out, the company ...

TL;DR: Electronic Arts is aggressively integrating AI, including its generative chatbot ReefGPT, to automate game development and reduce costs. However, experimental AI tools cause coding errors and ...

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. In a record-setting $55 billion deal, Electronic Arts has ...