So what are the bases for segmentation? While it is difficult to determine what will segment a market into different segments based on different benefit tradeoffs, there are some useful ways of ...

For the longest time, Chrome OS has had an “Add to Shelf” option that turned regular websites into something that sort of resembled an app. Google has recently removed “Add to Shelf,” but there’s ...

Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

It’s never fun to be in last place. Google has been coasting along with its Android tablets and Chromebooks for years, playing second fiddle to the bigger players in the game. But the company has a ...

CES 2026 is just around the corner and we will be there again. Here, we look back at our 2025 coverage, which was very ...

The latest iOS update means more ways to enable Liquid Glass, new security features for AirDrop file sharing, and new ways to keep on top of your Reminders. It's becoming increasingly clear that ...

Nicola, A.A. (2026) Open Flow Controller Architecture for Seamless Connectivity and Virtualization Technologies.

Follow ZDNET: Add us as a preferred source on Google. As someone who's been around the block a few hundred times with technology, planned obsolescence has long bothered me. When Microsoft released ...

Trapped in a hell he helped make, a lone hacker aboard a space station far from home sneaks and fights his way through horrible mutants and killer robots in order to take down the monstrous artificial ...