Ecommerce teams often lack a full view of user behavior. Without precise data, efforts to improve product pages, checkout flows or campaigns rely on guesswork. Google Analytics 4’s event-based model ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Kathleen Elkins Every time Kathleen publishes a story, you’ll get an alert straight to your ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Kathleen Elkins Every time Kathleen publishes a story, you’ll get an alert straight to your ...

I'm a pro photographer and video creator. Here's how I use my phone to shoot memorable holiday movies. When he's not testing the latest phones or phone cameras, Andrew can normally be found with his ...

Internet use in Uganda is no longer about access alone. With mobile penetration deepening and social media habits evolving, Ugandans are shifting from casual browsing to fully integrating the internet ...