Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.” Going forward, advertisers will find there are no entity limits on processing, ...

Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is "rolling out a new scripts experience featuring improved performance, support for campaign bid ...

Google announced that Google Ads scripts now support Performance Max campaigns. Google said, "this treated as a brand new campaign type in scripts, similar to how video or shopping campaigns already ...

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

You’ve probably seen the headlines: Sam Altman recently announced that GPT-5 can write complete computer programs from scratch. That’s pretty impressive! For PPC marketers who have been struggling ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches audiences when they’re most ready to act. Scheduling ads in Google or Microsoft ...