The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’re all familiar with loyalty points and rewards, and most ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Ulta Beauty plans to launch an expanded customer loyalty program starting next year. The beauty retailer’s Ultamate Rewards loyalty program will relaunch with a new look, feel and a new name, Ulta ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Subway’s new loyalty program is a reprisal. The sandwich chain’s Sub Club is back after 20 years. Now, the loyalty program ...