A customer complaint is a good opportunity to get an accurate snapshot of customer perception, and it tells a lot about a small business's performance. "Entrepreneur" magazine's website says that it ...

Laurie has over 20 years of go-to-market strategy experience and is currently the Chief Marketing Officer at Bizagi. Most of us have had that moment of utter frustration: You call a business with a ...

It's only a matter of time until your business receives a customer complaint. When the inevitable occurs, discuss the complaint with employees to resolve the situation effectively. With the right ...

For example, this week I called customer service to address issues with my internet and cell phone — and, hopefully, refund some fees. In both cases, customer service did nothing for me. Despite ...

Co-authored by Nigel Bairstow, Ph.D., and Mark Cario, The Marketing Revolution It's natural for customers to complain, which is an integral part of human nature. Our complaints can be either minor ...