When it comes to the iPad, Apple acts like one of those pushy parents who can never be satisfied no matter how much their kid achieves, or even overachieves. You and I might look at the iPad and see a ...

(From “Do You Compute: Selling Tech from the Atomic Age to the Y2K Bug” by Ryan Mungia and Steven Heller) “I think it was a big challenge for ad agencies, the people who were making the ads, to ...

Apple on Monday released a new ad on YouTube, "5 Reasons iPad Pro can be your next computer," once again trying to sell people on the idea that the tablet can replace a laptop workflow. The ad's ...

Apple insists that the iPad Pro is a computer — not just a tablet. In its new advertisement for the iPad Pro, Apple says the device “can be your next computer,” is “more powerful than most computers,” ...