The narrative of human existence has long been shaped by archetypes—universal patterns of behavior, thought, and emotion that resonate deeply across cultures and epochs. Derived from Carl Jung's ...

Recently, I came across a helpful article by William Baum (2018) 1 on the “three laws of behavior.” Baum is a behavior analyst who works in the tradition of B. F. Skinner, and the article focuses on ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...